The new name and brand for Prior Diesel

To reflect a progression to provide cleaner diesel and alternative power products to support the oil & gas, industrial, construction, marine and agricultural sectors’ transition to greener power sources, Prior Diesel has become Prior Power Solutions.

Established in 1980 as an extension to George Prior Engineering who carried out repair work on vessels operating in the North Sea, Prior Diesel has been supporting global customers from its Great Yarmouth base for four decades. Now owned by HitecVision, Norway’s largest private equity investor, Prior Power Solutions is part of the newly-formed Moreld group of companies under HitecVision’s portfolio representing 3,600 employees globally.

Speaking of the name change, Andreas Marø, EVP Business Development for Moreld says

We’re excited about the name change which fits very well with our strategic ambition to transform existing knowledge into new markets and being part of the energy transition.

Stephanie Pimlott, Marketing & Business Manager says

We have undertaken a total rebrand to secure our position in the global energy market going forward.

The new logo builds on the original Prior Diesel logo which was in turn a take on the Detroit Diesel Logo – Prior Diesel’s original main product line.

Everything we do involves rotating equipment which the logo represents

The change in colours in our logo demonstrate the direction of growth of energy supply and a future sustainable world. Green represents hope, growth and prosperity and blue instilling trust, dependability and security.

The whole workforce was engaged to help develop our strapline – ‘Power Solutions for a Changing World’. This speaks of our innovation and commitment to developing alternative, greener power solutions for all industries.

Supporting the local economy is important to Prior Power Solutions. “We have used local companies for all aspects of our rebrand,” Stephanie concludes.

Join us as we provide power solutions for a changing world on LinkedIn and Facebook.

James Rix Managing Director Prior Power Solutions
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